ESL prais i save kamapim wankain askim pastaim: "Hamas long wanwan 'label'?"
Wanpela 2.13-inch blak-na-wait lebol i stat long15 i go long 80 yuani dipen long saplaia. Wanpela 20,000-SKU supamaket? Olgeta kos bilong projek i ken pundaun long500,000 i go long 3 milien yuan. Wankain besik setup, ol namba i narakain tru.
Ol Kost we yu ken lukim-Ol bil we yu ken lukim stret
Ol kos bilong ol samting: Ol lebol em i liklik samting tasol
Ilektronik lebol yet em i as bilong hatwea ekspendisa. Hia em ol bikpela samting we i save senisim prais.
Pas,sais em i bikpela samting. Ol 'label' i stat long ol liklik 1.54-inch yunit i go inap long ol bikpela 12.2-inch displei. Folem ol toktok bilong las yia, ol liklik 1.54-inch i bin ran20 i go long 24 yuanlong averes. 2.13-inch em samting we planti supamaket i save yusim long bikpela hap bilong ol sel bilong ol-ol domestik bren i bin kolim32 i go long 38 yuanbilong ol dispela. Taim yu go insait long ol bikpela samting bilong kisim ol fres kaikai na ol promo, 7.5 ins na antap, prais i go antap long200+ yuanwanwan, sampela taim350+bilong ol brens we ol i kisim long narapela kantri. Wanpela 'procurement manager' long wanpela 'Iastern China chain' i bin mekim 75% liklik 'label', 25% 'medium-go long-bikpela 'label'. "Ol bikpela lebol em bilong ol prut na deli seksen-ol kastoma i ken lukim ol prais long wanpela lukluk tasol, na dispela i gutpela tru. Ol liklik lebol i inap long ol narapela; yu no gat wok long tromoi moa mani."
Orait i gatskrin teknolojiwanpela samting. E-ink em i standet nau-i no gat bikpela pawa, i luk olsem pepa, olgeta dispela samting. Blak-na-wait em i no gat bikpela pe. Blak-wait-retpela ran ating20% i go long 30% moai dipen long saplaia. Full-kala E-ink though-quotes i kam insait longfoapela i go long faivpela taimblakpela-na-waitpela prais. Sapos yu no ranim sampela naispela butik konsep, tri-kala em inap.
Ol protokol bilong toktok. Ol ditel long 2.4GHz na Sub-1GHz, wol penetresen, bes stesin kaverej-ol teknikel wokmanmeri i mas sindaun long ol saplaia demo. Ol narapela narapela 'protocol' i save senisim hamas 'base station' ol i nidim, na dispela i save senisim pe bilong en.
Ol kos bilong bes stesin i stap. Ol toktok i stat long800 i go long 3,000 yuanwanwan.
Ol samting bilong putim: ol 'shelf rails', 'label clips', 'protective frames', na ol narapela samting. Baset klostu longtupela yuan long wan wan lebol.
Ol kos bilong sofware na sistem
Ol 'label' em ol naispela pepa weit we i no gat sofwet. I gat menesmen sofwet bilong disainim ol 'label', subim prais, na sekim ol divais. Sampela saplaia i save bungim wantaim, sampela i save sasim narapela narapela.
Integresen bilong sistem-em inap long go rong. ESL i mas toktok wantaim POS, ERP, promo sistem. Ol sistem bilong bipo em i wanpela driman nogut tru. Moa long dispela long hap bilong ol hait kos, we ol trupela stori bilong pret i stap.
Ol fi bilong klaut, ol samting bilong SaaS-i stap, tingim, askim saplaia.
Ol Kost bilong Diploimen na Implementesen
Instolesen wok i ran klostu longwanpela yuan long wan wan lebol. Ol kos bilong trening i stap. Dispela seksen em i stretpela na i no we ol projek i feil.
Ol Hait Kost-We Ol Projek I No Go Nogut Tru
Ol kos bilong wok i go het yet
Gap bilong laip bilong bateri.Olgeta wan wan saplaia bai tok "faiv i go inap tenpela yia laip bilong bateri." Ol i no giaman stret, tasol ol i skelim bihainimwanpela o tupela 'refresh' long wan wan de. Wanpela i go long tupela! Wanem supamaket i save senisim prais wanpela o tupela taim tasol long wanpela de?
Dispela em samting tru i kamap. Bihainim tripela supamaket insait long tripela yia-trupela data, i no ol projeksen-wantaim ol senis long prais, ol promosen, ol fres kaikai seksen i mekim makdaun long olgeta de, ol 'refresh rate' i save kamap long 7-pela, 8-pela, sampela taim12-pela 'refresh' long olgeta de. Laip bilong bateri tru?Katim ol kleim bilong ol long tupela hap.Ating i nogut moa.
Planti ESL yunit i gat ol bateri we i stap insait long en. Taim bateri i dai, ol i no senisim bateri.Ol i senisim olgeta 'label'.Dispela 30-yuan lebol i kamap olsem wanpela kos we i save kamap planti taim, na i no wanpela samting yu baim wanpela taim tasol. Ol saplaia i no laikim taim dispela i kamap.
Lus na bagarap.Ol kastoma i save rausim ol 'label'. Ol kat bilong baim ol samting i paitim ol. Ol stok mangi i save bagarapim ol long taim bilong 'shelf reset'. Stil i save kamap-noken askim long wanem as wanpela man i save stilim wanpela ilektronik prais tag, tasol em i save kamap.
China Chain Store & Franchise Association-ating long 2023, ating long pinis bilong 2022-i makim averes lus bilong indastri long wanwan yia long2%. Long 20,000 lebol long 30 yuan wanwan, em12,000 yuan long wanwan yialong senisim tasol. Long olgeta yia. Oltaim oltaim.
Wanpela stua i gat wanpela4% lus reitlong namba wan yia bilong en bikos 'shelf layout' i kamapim wanpela bikpela -trafik 'pinch point' stret long hap we ol 'dairy labels' i stap. Ol liklik samting olsem-i no gat wanpela man i save tok lukaut long en.
Vendor Lock-in Risk
Dispela hevi i no kisim inap luksave.
I no gat ol standet bilong indastri. Jiro.Olgeta saplaia i gat ol protokol bilong ol yet, ol sofwet bilong ol yet, olgeta samting bilong ol yet. Pikim Saplaia A, na em i marit wantaim Saplaia A. Yu laik senis i go long Saplaia B tripela yia bihain bikos ol i gat gutpela prais? Amamas, ol 20,000 'label' we i stap nau i kamap olsem ol pipia bilong elektronik. Pinisim sistem gen.
Wanpela rijonal sen i traim long senisim ol saplaia bihain long wanpela tok pait long taim bilong bekim sevis. Migresen kwot i klostu wankain olsem stat nupela. Ol i stap wantaim namba wan saplaia, husat i no bekim gut ol wari bilong ol.
Wanem samting ol i ken mekim long dispela?Toktok long ol rait bilong salim data i go aut pastaim.Kisim ol pepa bilong 'interface' insait long kontrak. Askim long API i op. Bikpela samting tru, skelim sapos kampani bai stap insait long 5-pela yia. Planti ol liklik ESL saplaia i wok long kukim mani bilong VC na i no gat rot bilong kisim winmani. Sapos ol i go aninit, ol 'hardware' i no gat papamama.
Hevi bilong Teknoloji i no wok moa
Teknoloji i wok long muv hariap yet. Ol kala skrin i wok long kamap isi. Posisen bilong kamera- i kamap. Ol sola-pawa yunit i kamap. NFC integresen. Wanem samting yu baim tude bai luk olsem em i bilong bipo yettripela i go inap long faivpela yia.
I no gat ol gutpela rot bilong stretim hevi long hia. Ol modular disain i helpim sapos i stap. Lising i save givim sampela hevi long ol saplaia. Planti taim dispela em i wanpela spes we i wok long senis hariap na yu mas plenim gut.
Kost bilong Projek i no wok gut
Em hia wanpela stori bilong bagarap.
Rijonal supamaket sen, samting olsem40 stua, i pasim tok long go olgeta-in long ESL. Bikpela vendor, gutpela nem, i luk olsem em i gutpela samting. Ol i bin salim i go aut long olgeta 40 stua wantaim insait long tripela mun.
Ol hevi i stat hariap. Netwok plening i bin kamap long ol plen bilong plua, i no long ol sevei bilong sait tru. I kamap olsem olpela stua bilong ol i gat ol ain sel we i kamapim ol 'dead zone' we ol 'base station' i no inap long go insait long en. Long15% bilong ol lebollong ol dispela stua tasol... i no bin apdetim gut.
Integresen wantaim 'legacy POS' bilong ol em i wanpela driman nogut tru. POS sistem i bin gat 15 krismas, na i wok long wanem samting yumi ken kolim olsem dijitel dak tep. Olgeta prais pusim i gat wanpela3% mak bilong asua. Nogat 0.3%-3%. I nogut moa long ol pepa lebol.
Ol wokman bilong stua i no laikim dispela. Trening em tupela aua bilong PowerPoint. Nogat wanpela man i klia long wanem samting ol i mas mekim taim ol 'label' i soim ol rong prais. Ansa bilong pastaim i kamap olsem "putim wanpela pepa lebol antap long en," we i daunim olgeta as tingting.
Bihain long 6-pela mun, ol i stat long rausim ol 'label' long ol stua bilong ol we i no wok gut. Ol i no bin kenselim dispela projek-em i stop long go bikpela. Laspela samting ol i save long en: samting olsem hap bilong ol 'label' i stap yet, na narapela hap i stap insait long ol bokis long baksait rum.
Olgeta invesmen: sampela hap not bilong3 milien yuan. Total rait-off: ating2 milienbilong dispela.
Leson?Pailot pastaim. Oltaim pailot pastaim.
ESL i gutpela tru?
Dispela seksen i kam pastaim long ol 'procurement models' bikos em i samting we olgeta manmeri i laik save long en.
Ol Sevings Yu Ken Kauntim
Daunim kos bilong wokmanem i tru na yu ken skelim. Wantaim ol pepa lebol, olgeta senis long prais i min olsem ol i mas prinim, katim, wokabaut i go long sel, painim prodak, senisim lebol. Wanpela wokman i gat save inap long senisim120 long wanpela auaaninit long gutpela kondisen-moa olsem 80 i go long 90 long trupela, moa yet long ol stua we i gat planti manmeri.
Wanpela supamaket wantaim 20,000 SKU, sapos prais i senis long 10% long olgeta wik, em i 2,000 lebol, we i nidim 16 i go inap 17 aua bilong wok. Long 25 yuan long wan wan aua, em i 400 yuan long wan wan wik, winim20,000 yuan long wanwan yia. Taim yu putim prais planti taim dispela i min olsem yu sevim moa mani. Dispela matematiks em i strongpela.
Daunim asua long praisem i bikpela samting moa long wanem ol manmeri i save luksave long en. Long taim bilong ol pepa lebol, ol samting i no wankain namel long prais bilong sel na prais bilong sekim i save kamap oltaim. Ol komplen bilong ol kastoma, bekim mani, ol 'regulatory fines' long ol bikpela hevi. Sampela ritel sevei-Nielsen o ating McKinsey-i putim ol asua long prais bilong ol supamaket long samting olsem3%. ESL i kisim dispela aninit0.1%. Ol sevings tru i dipen long ol kos bilong stretim ol asua-, tasol em i mani tru.
Dinamik prais potensolem i bikpela samting, tasol em i hat tru long skelim bikos em i dipen long sapos ol i yusim tru dispela samting. Yonghui i bin mekim wanpela pailot-stret namba i no klia-tasol ol i tok ol i bin katim ol pipia bilong ol nupela prodak tru tru long rot bilong putim prais bilong ol samting klostu long taim bilong en, olsem30-40% daunim. Teknoloji i mekim dispela i kamap; sapos ol i kisim pe bilong en, dispela i dipen long save bilong tim bilong putim prais.
Ol gutpela samting bilong Fuzzier
Ol LED pikim lait, bungim ol samting, ekspiriens bilong kastoma, "dijitel senis"-ol dispela gutpela samting i stap, tasol em i hat long putim namba long ol. Ol vendor bai soim ol gutpela statistik. Kisim ol wantaim liklik sol.
Invesmen Peibek Piriod Kalkulesen
Wanpela isipela model bilong wanpela namel sais supamaket wantaim 20,000 SKU:
Olgeta invesmen:klostu 1 milien yuan
Ol kos bilong wok long wanwan yia:110,000-120,000 yuan
Ol benefit we yu ken skelim long wanwan yia:klostu 200,000 yuan
Net annual benefit klostu long80,000 yuan, pebek taim klostu12 yia. Putim ol benefit we i no klia tumas na ating em bai 7-pela o 8-pela yia.
Tru tumas, dispela taim bilong bekim mani i no sotpela. Ol sen entaprais wantaim skel i save mekim gutpela wok moa. Ol supamaket we i stap wanpis i mas tingting gut.
Laip Saiklon Kost Lukluk
NPV analisis na diskauntim ol fiuja kes flo em i standet praktis. Mani long yia faiv i no gutpela long mani tude, na ol projeksen bilong ten-yia i mas tingim ol taim bilong senisim ol bateri, ol nupela teknoloji, na ol samting we i no klia long ol stua. Ol tim bilong fainens bai save long wanem samting ol i mas mekim long dispela.
Skelim bilong Prokiumen na Fainensel Model
Wanpela-taim baim:Baim pastaim, kisim olgeta samting, liklik kos bilong longpela taim, tasol bikpela mani i kamap na olgeta hevi bilong 'obsolescence' i stap yet.
Fainens lis:Spredim ol peimen long tripela i go inap long faivpela yia, takis-katim rent, tasol olgeta kos em inap 20% antap. Em i bikpela samting long kliagut long husat i papa bilong ol ikwipmen long pinis bilong lis.
RaaS model:Sabskripsen bilong olgeta mun, olgeta samting i stap insait, klostu i no gat pe bilong en. Em i dia tumas insait long faivpela yia-ating 50% moa long baim stret. Tasol em i gutpela long traim ol wara.
Ol 'hybrid' rot i stap. Ol sabsidi bilong gavman i stap long sampela rijen. Ol benefit bilong takis bilong dipresen i stap. Ol tim bilong fainens i mas stap insait long ol ditel.
Maket Prais Tru
Long saplaia tier:Ol intanesenel brens olsem SES-imagotag na Pricer i save sasim bikpela mani-sikisti i go long seventi yuanbilong ol 2.13-inch lebol. Ol lida bilong kantri olsem Hanshow na Zkong i stap insait longtripela ten-samtingmak. Ol liklik bren i save subim i go daun longseventin o eitin yuantasol kwaliti i save senis.
Diskaunt long volium:15% long 10,000 yunit, 25% o moa antap long 50,000. Ol sen entaprais i gat 'leverage'.
Ol prais i wok long pundaun yet:Samting olsem 10% long olgeta yia long las faivpela yia. No hariap? Sapos yu wet, dispela bai kamapim gutpela samting. Tasol noken wet oltaim.
Laspela Tingting
Stat wantaim wanpela o tupela stua we i makim yu.Ranim ol inap long tripela o sikispela mun. Kisim ol trupela data. Planti taim samting tru i luk narakain long ol samting ol i ting bai kamap.
Long ol kontrak: noken tingting tasol long 'label unit price'. Ol 'base station ratios', ol tok bilong laisens bilong sofwet, taim bilong bekim sevis, prais bilong ol spesel pat, ol 'exit clause'-olgeta dispela samting i bikpela samting.Pait long kisim ol 'tiered pricing', 'price protection', na 'data portability'.
Taim bilong bekim mani bilong ESL nau i stap longpela taim. Long planti ol 'standalone' supamaket, ating em i no gutpela samting long dispela taim. Tasol long ol 'chain enterprise' we i gat ol gutpela prais, ol lain we i wok long salim ol samting long olgeta hap, o ol lain we i gat bikpela hevi long pe bilong wok, em i gutpela long skelim gut.
