Taim Aldi Nord na Aldi Süd i stat long testim ol 'electronic shelf label' long ol stua bilong ol long Jemani, ol i no makim wanpela 'vendor' na ran wantaim em. Ol i bin ranim ol 'extended proof-of-concept trials wantaim SoluM, SES-imagotag, Hanshow, na Pricer wantaim ol narapela narapela lebol long ol narapela narapela stua, ol narapela narapela protokol, ol narapela narapela sofwet stak, wankain sel. Lidl i luk olsem em i bihainim narapela rot na em i givim em yet long SES-imagotag pastaim. Kaufland, sista kampani bilong Lidl, i bin givim samting olsem 1,200 stua wantaim ol dijitel prais tag bilong ol prodak tasol pastaim long em i go bikpela moa.
Dispela pasin - ol bikpela ritela i save testim planti ESL manifakta het-long-het pastaim long ol i mekim - i kamap olsem pasin bilong ol manmeri, i no narapela kain. Na sotlis i save kam daun long wankain tripela nem. SES-imagotag (nau i wok olsem VusionGroup) i holim bikpela namba tru long wol. SoluM, wanpela Samsung Electro-Mechanics spinoff, i go antap long namba tu posisen long wol. Pricer, em kampani bilong Sweden we i bin helpim long kamapim ESL teknoloji long 1990s, i stap yet olsem wanpela bikpela strong insait long ol stua bilong Yurop.
Ol 'spec sheet' bilong olgeta tripela i luk wankain taim yu lukluk tasol. Digim gut ol samting bilong infrastraksa, na ol samting we i no wankain i stat long kamap bikpela samting - moa yet sapos yu plen long kamapim long planti handet ples wantaime-ink ol ilektronik sel lebollong skel.
We olgeta wan wan kampani i kam long en - na bilong wanem dispela i save senisim prodak bilong ol
Stori bilong VusionGroup em i narakain long dispela indastri. Kampani i bin stat olsem SES-imagotag long Frans, bihain BOE Teknoloji Grup i kisim wanpela kontroling sea long 2019. Dispela dil i bin konektim SES i go long BOE's manufakturing fasiliti long Chongqing, we bihainim ol toksave bilong kampani i gat prodaksen kapasiti winim 300 milien ESL yunit - na long Saina {5} korido, i katim taim bilong salim ol samting i go long tupela hap taim yumi skelim wantaim ol samting bilong solwara. Nau kampani i ripotim moa long 72 milien ESLs we i konektim long klaut pletfom bilong em long moa long 15,500 stua, bihainim ol 2023 koporet failing bilong em.
Stori bilong SoluM i luk olsem em i no kamap nating. Samsung Electro-Mechanics i gat wanpela ESL divisen we mama kampani i bin rausim olsem non-core. Long 2015 ol i bin rausim. CEO Jun Sung-ho i kisim ol enjinia bilong Samsung Electronics, na kirapim gen tim long sait bilong sofwet kompetens, na putim gen SoluM olsem wanpela ful turn-ki provaida - disain, prodaksen, distribusen, na integresen aninit long wanpela rup. SoluM em i wanpela top-tripela ESL vendor tasol we i gat ol 'manufacturing lines' bilong en, na dispela i mekim na ol i ken senisim prais na ol i save kisim hariap. Long 2024, SoluM i bin winim Pricer long namba tu posisen long wol, wantaim ol kontrak we i karamapim faktori bilong Volkswagen long Dresden, ol fasiliti bilong SpaceX, na ol groseri sen olsem Loblaws na ShopRite long olgeta hap bilong Not Amerika.
Pricer i no gat gutpela stori bilong gro, na dispela em i as bilong dispela. Kampani i bin wok long wokim ol 'electronic shelf label hardware' long Stockholm stat long namel bilong -1990s - pastaim long planti ol ritela i save long mining bilong ESL. Save bilong en long ol salens bilong toktok long sait bilong bodi i go insait tru. Ol rilesensip wantaim ol kastoma wantaim ol stua bilong Skandinavia na Westen Yurop i go pinis long planti yia i go pinis, na ol dispela stua i no senis bikos narapela man i bin pablisim wanpela gutpela klaut dasbod.
Olsem wanem ol nambawan kampani bilong wokim ol 'electronic shelf label' i no wankain long 'protocol'
Askim wanpela 'systems integrator' long wanem samting i mekim dispela tripela kampani i stap narapela narapela, na bekim bilong dispela i no save kamap long gutpela bilong soim o sais bilong 'label'. Em i olsem ol 'label' i save toktok wantaim 'backend'. Sapos yu kisim dispela rong, na yu wok long bungim ol nupela apdet, ol 'dead zone' bihain long ol 'metal shelving', na wanpela 'rollout' we i stap long 50 stua.
VusionGroup i bin wok strong long mekim bikpela wok bung wantaim. VUSION pletfom i sapotim 'proprietary high-frequency communication na tu BLE SIG Core 5.4, wantaim ol wok bung wantaim Cisco-Meraki, HP-Aruba, Mist (Juniper), Huawei, na Microsoft Azure. Ol ritela we i ranim wanpela bilong ol dispela netwok stak i ken yusim ol Wi-Fi ekses poin olsem ol ESL komunikesen bris, na dispela i daunim ol kos bilong infrastraksa. Folem ol pablik fainensel toksave, SES i bin putim klostu 4-pela taim moa long wanem Pricer i bin tromoi long R&D long taim bilong VUSION 2022 divelopmen saikel.
SoluM i kisim narapela kain rot bilong wokim haus. Sistem bilong en i save toktok long 2.4 GHz waiales long rot bilong USB dongle-bes akses poin - putim wanpela dongle i go insait long wanpela Mist AP, konfigurim ESL bris insait long dasbod, na ol Newton lebol i stat long kisim ol apdet. Sistem i spit. Ol Newton lebol i gat nem long hariapol 'refresh' saikel we i go long e-pepa displei konstraksen, na dispela 'architecture' i save lukautim ol 'bulk push' i go long planti tausen 'tag' na i no gat ol 'queuing delays' we i save bagarapim sampela BLE-first sistem.
Na tu i gat infrared komunikesen bilong Pricer - em i nambawan olpela protokol we i stap yet, na em i hat long rausim. Ol sistem we i gat redio- i gat wanpela hevi: RF i save bagarapim ol metal sel, ol kul, na ol simen wol. Insait long wanpela stua we i gat planti 'steel gondola' na ol 'refrigerated case', ol dispela i no ol 'edge case' - ol i nomol. Optikal rot bilong Pricer i abrusim RF intaferens olgeta. Tred-off em i lain-bilong-sait rikwaemen namel long ol transmita na ol lebol. Tasol we ol narapela vendor i ripotim ol 'intermittent update feils', 'reliability' bilong Pricer em i as na ol Yuropian klaien bilong ol i stap yet.
Wanem samting i stap long lebol - na wanem samting i stap baksait long en
Olgeta tripela kampani i wokim ol E Ink 'electrophoretic' displei, olsem na 'basic visual output' i luk wankain. Dispela i stap long 'product line depth' na 'edge-case engineering'.
Newton series bilong SoluM em i ating nambawan prodak insait long indastri. Sais bilong en i stat long 1.6 i go inap 11.6 ins, wantaim wanpela frisa we i gat mak bilong -25 digri, wanpela IP67-reit long indastrial vesen, wanpela multi-kala model we i yusim E Ink Spectra, na Newton TOUCH wantaim 'capacitive interaction' long pes bilong en. Laip bilong bateri inap long 10-pela yia aninit long ol standet 'refresh' kondisen (1-3 apdet long wan wan de), bihainim ol spesifikasen bilong prodak bilong SoluM - klostu tupela taim moa long wanem planti ol kompetisen i save tok promis long en.
VusionGroup's hadwea strateji i lukluk long ekosistem integresen antap long ol 'label-level specs. Ol 'label' bilong ol i gutpela na i sapotim kala long E Ink Spectra. Tasol trupela toktok em i wanem samting i stap klostu long ol: AI-pawa shelf-monitoring kamera bilong planogram kompliens, AdShelf vidio rel bilong shelf-edge midia, na VUSION Cloud pletfom we i pasim prais, analitiks, na operesen i go insait long wanpela dashbod. Sapos yu skelim SES long ol 'label hardware' tasol, yu lusim strateji. Ol i salim ol dijitel stua infrastraksa - lebol em i as bilong go insait.
Gutpela samting bilong Pricer em SmartFLASH - wanpela LED long wanwan lebol we i save lait long ol kain kain kala taim menesmen sistem i kirapim. Praktikel yus kes: onlain oda fulfilmen. Wanpela wokman bilong stua i save kisim ol oda long rot bilong wokabaut, SmartFLASH i save laitim stretpela lebol, na taim bilong kisim i go daun tru. Folem kes data we Pricer i pablisim, klostu hap bilong ol stua we i ranim SmartFLASH i lukim ol i daunim ol 'out-of-stock reit bikos wankain sistem i wok tu olsem wanpela 'restocking alert'.
Yu mas makim stretpela man bilong salim ol samting - Em i dipen long stua, na i no long buklet
Trupela bekim em olsem, nogat wanpela bilong dispela tripela 'vendor' i nambawan long olgeta hap. Gutpela disisen i dipen long ol kondisen we i no gat wanpela tebol bilong skelim i ken kisim.
Wanpela 600-stua supamaket sen we i ranim Cisco Meraki na plenim strongpela 'omnichannel dynamic' prais? VUSION pletfom bilong VusionGroup - klaut, AI shelf monitoring, netwok patna integresen - em i hat long winim long dispela skel.ESL diploimen bilong Walmartlong 2,300 stua long Amerika i soim olsem SES inap long mekim wok long bikpela mak bilong kantri.
Wanpela mid-maket ritela i lukluk long olgeta kos bilong onasip insait long wanpela tenpela yia? Wok bilong SoluM long wokim ol samting i givim ol strong long putim prais, na 10-pela yia laip bilong bateri bilong Newton i min olsem ol i no inap senisim planti bateri long yia faiv.Ol samting bilong tingim long pe bilong eni bikpela samting moa long ol samting bilong klaut sapos IT tim bilong yu i gat tripela manmeri.
Wanpela stua bilong Yurop wantaim ol 'metal-intensive shelf na ol 'high-density cooler layouts? Infrared protokol bilong Pricer i rausim ol RF dai zon we i save bagarapim ol redio-bes sistem insait long ol dispela envairomen. Twenti-plus yia bilong stretim i min olsem i no gat planti saprais long namba wan de.
| Man o meri bilong salim samting | Komyunikesen | Strong bilong as | Gutpela Fit |
|---|---|---|---|
| SES-imagotag (VusionGroup) | BLE 5.4 / proprietary HF / Wi-Fi bridge | Klaut pletfom + ekosistem patnasip | Ol entaprais sen, 500+ stua, prais bilong olgeta rot |
| SoluM | Proprietary 2.4 GHz via USB dongle | Wok bilong wokim samting we i stap stret, 10-yia bateri | Mid-long-bikpela sen, kos-sensitiv rolaut, indastrial |
| Prais | Infraret optikal | RF-immune reliability, SmartFLASH LED pick |
Planti stua, ol ain sel, ol hevi ples |
Olsem Wanem Long Olgeta Narapela?
SES, SoluM, na Pricer i bosim toktok - tasol ol i no papa bilong olgeta 'electronic shelf label' maket. Wanpela bikpela lain bilong ol ESL vendor i lukluk long ol samting we ol kampani i save wokim ol samting i save lusim tingting long en: ol rijonal sen wantaim 20-80 stua, ol opereta we i gat liklik mani tasol, na ol ritela husat i nidim gutpela e-ink displei na waiales prais sink na ol i no ken baim wanpela global klaut pletfom we ol i no inap yusim ful.
Ol dispela mid-maket ilektronik shelf lebol sistem i save givim ol modular akiteksa - stat wantaim wanpela stua, na i go bikpela na i no gat nupela pletfom. Ol 'hardware' i kam long wankain E Ink saplai sen we i save givim kaikai long tripela bikpela kampani. Software em i isi moa, sapot model em i moa han-on, na kos bilong wanwan lebol i go daun. Long wanpela rijonal groseri opereta o wanpela speseliti ritela we i ranim namba wan ESL pailot, dispela kombinesen i ken bikpela samting moa long olgeta entaprais fitsa rotmap. Ol i bin pruvim olsem as bilong e-pepa na komunikesen teknoloji. Askim em sapos man i salim samting i klia long skel bilong yu.
Antap long prais tag
ESL maket i wok long muv hariap. Global installed base i wok long go antap long 6% CAGR bihainim planti indastri fokas, wantaim klostu hap bilong invesmen i go long ol AI-integrated pletfom. Olgeta tripela vendor i wok long pusim AI-driven dainamik prais, NFC-bes kastoma intareksen, na shelf-edge ritel midia monetisasen.
NFC moa yet i wok long senisim wanem samting wanpela 'label' inap long mekim. Wanpela man i baim samting i paitim fon bilong em long wanpela NFC-e-ink lebol na kisim ol data bilong ol kaikai, ol ofa bilong stap gut long yu, o wanpela dairekt pes bilong prodak - i no nidim wanpela ap. Olgeta tripela 'vendor' i sapotim NFC insait long ol 'hardware' bilong nau, tasol 'depth' bilong 'software integration' bihain long wanwan 'tap' i save senis senis.
ESL infrastraksa i wok long bung wantaim ol bikpela dijitel sistem. Ol stua nau i wok long putim LCD dijitel sain wantaim e-pepa lebol - a10.1-inch tupela-skrin LCD displeilong pinis bilong en, planti tausen liklik e-ink tag i stap arere long gondola. Dispela'bihavioral science behind shelf-edge pricing presentetioni wok long kamap wanpela samting we ol ESL pletfom vendor i save putim stret insait long sofwet bilong ol.
Ol 'vendor' husat i winim neks hap bai i no ol lain husat i gat gutpela 'label'. Ol bai ol lain we pletfom bilong ol i mekim 'shelf edge' i kamap gutpela - we i inap long bekim ol askim, i bung wantaim ol samting, na inap long mekim wok na maketing long wankain 'hardware'.
Ol Askim Planti Taim
Q: Wanem kampani bilong wokim ol 'electronic shelf label' i gat bikpela sea long maket?
A: VusionGroup (bipo SES-imagotag) i holim bikpela namba tru long wol, wantaim moa long 72 milien lebol i stap long 15,500+ stua bihainim ol 2023 failing bilong en. SoluM i stap namba tu na i go pas long Not Amerika. Pricer i holim strongpela posisen long olgeta stua bilong Yurop.
Q: Hau bai mi skelim ol ESL vendor bilong stua bilong mi?
A: Fopela samting i bikpela samting: envairomen bilong stua bilong yu (ol ain sel na planti kol i save bagarapim ol RF-bes sistem), IT infrastraksa i stap pinis (netwok vendor kompatibiliti), plen bilong rolaut skel (wanpela pailot vs. planti-handret-stua diploimen), na olgeta kos bilong bateri insait long 7-10 yia we i gat battery na sofwet bilong senisim laisens.
Q: Mi ken miksim ol 'electronic shelf label' bilong ol narapela narapela kampani insait long wankain stua?
A: I posibol long sait bilong teknikel tasol i no gutpela tumas. Ol 'label' bilong wanwan 'vendor' i save toktok long rot bilong ol 'proprietary protocols' na ol i nidim ol 'access points' na 'management software' bilong ol yet. Sapos yu ranim tupela sistem wantaim, dispela i save daunim hevi bilong infrastraksa na sapot ovahed. Planti ol ritela i save yusim wanpela ESL manifakta long wan wan stua fomat.
Q: Wanem em i wanpela gutpela taimlain bilong ROI bilong ol ilektronik sel lebol?
A: Planti ol ritela i save ripotim pebek insait long 18 i go inap 36 mun, bikos ol i sevim mani long ol senis long prais na ol i daunim ol rong long prais. Ol stua we i gat planti promosen o bikpela SKU i save kisim bek invesmen hariap. Ol 'dynamic pricing capabilities' na 'retail media revenue' long ol 'shelf-edge screens inap long sotim taimlain moa yet.
