Freeman's 2024 Exhibitor Trends Report i putim wanpela namba long wanem samting ol menesa bilong ol 'booth' i pilim pinis: 93% bilong ol 'exhibitor' i tok 'lead quality' em i nambawan samting, tasol 49% tasol i tok ol i amamas long ol 'lead acquisition results' bilong ol. Long wankain taim, narapela risets bilong Certain i painim olsem 94% bilong ol maketa i bilip olsem kampani bilong ol i no inap long senisim ol 'event leads' i go long ol sans. (cvent.com)
Dispela tupela statistik i stori long ol narapela narapela hevi. Namba wan em long wanem samting i kamap long 'booth'. Namba tu em i long wanem samting i kamap bihain.Ol intarektiv kiosk displeistretim namba wan hevi stret. Ol i no save stretim namba tu-na giaman olsem ol i westim mani.
Dispela samting i bikpela samting bikos planti ol 'exhibitors' i save bungim tupela hevi wantaim, na tupela i save strongim narapela narapela. Nogut data kapsait i save kamapim ol jenerik bihainim-ap; jenerik bihainim-ap i no kisim luksave; ol i no luksave long autris i mekim olgeta invesmen bilong so i luk olsem wanpela rait-off. Ol 'kiosk' inap long brukim dispela 'cycle' long taim bilong kisim ol samting, tasol sapos 'downstream process' i redi long kisim gutpela data.
Kapasiti Botelnek Nogat Man i Bajet Long
Wanpela gutpela wokman i save lukautim ol kompleks B2B prodak-indastriel otomesen, entaprais sofwet, ol speselis manufaksing komponen-i ken kisim 8-pela i go inap 10-pela visita long wan wan aua. I no ol 'badge scan'. Ol toktok tru long sait bilong teknikel we kwalifikesen i kamap, we yu lainim taimlain, baset atoriti, na sapos hevi ol i stori long en em i wanpela rot bilong stretim hevi bilong yu.
Long ol bikpela so olsem IMTS, PACK EXPO, o Automate, ol manmeri i no save ron gut. I gat wanpela 'surge' bihain long ol 'keynote' bilong moning, narapela 'mid-aftenun 'wave', ol 'dead zones' namel long ol sesen. Long taim bilong ol dispela 'surges', wanpela 20x20 'booth' wantaim tripela 'reps' i save winim mak bilong 30 gutpela intareksen long wan wan aua taim planti handet manmeri i save muv i go long ol 'aisles' klostu.
Ol 'interactive kiosk' i wok olsem 'parallel processing'. Taim ol wokman i toktok wantaim ol wokmanmeri husat i nidim teknikel dip, 'touchscreen' i save lukautim ol 'discovery-layer interactions bilong olgeta arapela: ol prodak konfigureta, ol spesifikasen lukluk, ol vidio demonstresen, ol self-kwalifikesen fom. Ol i save givim sevis long 'casual browser'; tingting bilong wanpela gutpela projek i go bikpela.
Captello i bin raitim dispela samting long IAEE Expo! Ekspo! long pinis bilong 2024, we 'interactive photo activation' bilong ol i winim 40% stop reit egensim 30% bilong indastri, wantaim averes taim bilong stap i winim 8-pela minit. Dispela em i wok bung we ol wokman bilong yu i no bin kirapim-long friim ol long ol toktok bilong kwalifikesen we i kamap wankain taim long ol narapela hap insait long 'booth'. (captello.com)
Pastaim long Hardware, Oditim Proses bilong Yu
Kisim data bilong las tripela so bilong yu na bekim ol dispela askim long stretpela pasin:
Hamas pesen bilong ol 'lead' we ol i kisim i kisim 'personalised followed-up' insait long 72 aua? I no wanpela bikpela email blast-trupela pesonel autris we i makim wanpela samting stret long toktok o intres bilong visita.
Wanem pesen bilong ol 'lead' rekot i gat ol infomesen bilong kwalifikesen i stap insait long ol data bilong kontek? Taimlain, mak bilong baset, spesifik aplikesen, wok bilong mekim disisen-eni samting we i larim ol sels i putim ol samting i go pas na mekim ol samting i kamap bilong yu yet.
Wanem taim bilong givim samting long 'booth' i go long CRM i go long namba wan 'sales touch'? I no taim ol i putim ol 'lead', tasol taim wanpela man i mekim samting long ol.
Sapos 'follow-up rate bilong yu i stap aninit long 50%, o 'data completeness' bilong yu i stap aninit long 40%, o averes taim bilong yu long givim i winim 5-pela de, yu gat wanpela hevi bilong proses we ol 'kiosk' bai no inap stretim. Stretim wokflo pastaim. Ol intarektiv displei i save strongim wanem kain sistem ol i putim i go insait long-inkludim ol sistem we i bruk.
Sapos ol dispela namba i gutpela na hevi bilong yu em i 'booth capacity' o 'data capture quality', ol 'kiosk' i kamap olsem wanpela gutpela invesmen. Ol i save kisim moa ful infomesen (ol visita i save putim stret ol ditel), ol i save kisim long dijitel rot (i no gat asua long raitim ol fom long han), na ol i save kisim oltaim (i no gat sans i lus taim trafik i go antap).
Wanem pe tru bilong ol 'hardware'
Tripela lain i stret wantaim ol narapela narapela 'booth strategies' na ol kalenda bilong soim.
Tablet-based solutions ($200-$800)lukautim ol 'lead capture' long ol rijonal so, ol 'tabletop' iven, o olsem ol 'backup unit' insait long ol bikpela 'booth'. Ol dispela i save ranim ol ap olsem iCapture o Captello, i save wok wantaim CRM, na i no nidim wanpela spes long plua. Ol i as bilong ol 'exhibitors' long traim sapos 'digital capture' i helpim ol 'downstream metrics' bilong ol pastaim long ol i mekim bikpela invesmen.
Mid-range commercial touchscreens ($2,000-$5,000)insait long 32-43 ins ranj i sapotim ol prodak konfigurata, ol vidio demonstresen, na ol intarektiv katalog. Ol i sanap long plua o ol i putim antap long kaunta, na ol i wok olsem ol samting bilong wokim ol 'inline booth' long ol bikpela tred so. Dispela 'tier' i gutpela taim yu laikself-sevisinap long mekim na i no bosim 'booth footprint'.
Ol gutpela 'interactive' displei ($5,000-$15,000)long 43 ins na antap i gat ol strongpela banis, ol 'integrated peripherals', o ol 'outdoor-rated konstraksen. Ol ailan 'booth' long ol bikpela so-we yu resis long lukluk wantaim ol 'experiential builds'-i mekim dispela level i kamap narapela kain long 10x10 inlain setup.
Ol kos we i no stap long ol 'hardware quotes':
Ol Teknikel Disisen we i bikpela samting tru
Planti toktok long ol spesifikasen i save westim taim long ol paramita we i no save afektim wok bilong 'real-wold booth. Tupela askim i kirapim seleksen bilong ol B2B eksibita; ol narapela em nois.
Konektiviti:
Dipendensi long WiFi i save kamapim 'latency' na 'dropout risk'. Sapos yu wok long ranim 'real-time CRM sync, vidio konten, o ol konfigureta we i save kisim long ol klaut databes, 'hardwired ethernet' em i wanpela gutpela opsen tasol. Dispela i save kostim moa mani long rot bilong ol sevis bilong so na i nidim plening long taim bilong disainim 'booth', tasol dispela i save stopim hevi bilong wanpela 'kiosk' we i save pas namel long -demonstresen long taim bilong bikpela trafik.
Teknoloji bilong tatsim:
Ol 'capacitive' skrin i save givim gutpela bekim olsem 'smartphone- tasol ol i no save soim ol han we i gat glav. Long ol so bilong wokim ol samting, ol so bilong wokim ol kaikai, o ol narapela ples we ol manmeri i kam long ol ples we ol i wokim ol samting, ol infraret tats panel i save holim ol glav na i save givim strong long gutpela prais.
ADA komplaens i putim ol fisikel paramita bilong ol US deploymen we i no inap long toktok long en: mak bilong 'touch point' em 48 ins long plua level, 'reach distance' aninit long 10 ins, minimam 'surrounding clearance' bilong 30x48 ins. Sapos yu brukim lo long namba wan taim yu ken kisim strafe inap long $75,000. Ol saplaia husat i save putim ol lo insait long ol standet konfigurasen i save sevim yu long painim ol hevi taim yu sanapim 'booth'.
Em i hat long painim ol data bilong 'reliability', tasol ol estimet bilong indastri i soim olsem klostu 18% bilong ol 'retail kiosk' i no wok long wanpela taim. Askim ol saplaia stret long 'remote monitoring', ol 'documented uptime commitments', na taim bilong bekim long 'on-sapot.
Rentim, Baim, o Nogat
Namba bilong ol so long wanwan yia i no bikpela samting tumas olsem ol samting i stap wankain.
Ol 'exhibitor' we i putim wankain prodak konfigureta o katalog intafes long planti so-wankain konten fremwok, wankain kwalifikesen askim, wankain CRM integresen-lukim onasip i kisim pe insait long tupela sisen long faivpela o moa so long wan wan yia.
Ol 'exhibitor' we i nidim planti kain kain konten long wanwan iven-ol narapela kain prodak lain, ol narapela narapela baia persona, ol narapela narapela 'vertical focus'-ol i ken painim rental wantaim wanwan -so kastomaisesen kos wankain tasol ol i ken lukautim 'flexibility'.
Wanpela samting we i save helpim ol manmeri long baim: taim ol 'interactive displays' i save helpim tu ol hetkota bilong kampani, ol 'distributor facilities', o ol 'permanent showroom' instolesen. Hardware ROI i go moa long ol tred so taim ol wankain skrin i sapotim planti 'touchpoints' insait long 'sales process' bilong yu.
Painimaut Fit
Ol kiosk i save givim klia veliu taim:
Trafik i save winim namba bilong ol wokmanmeri long taim bilong bikpela wok. Ol prodak i kisim gutpela samting long self-sevis eksploresen pastaim long rep engagemen. Ol so i no save givim data bilong ol 'badge', na i nidim ol narapela rot bilong kisim piksa. Ol wok bilong salim ol samting i dipen long ol kwalifikesen infomesen we ol 'badge scan' tasol i no inap long givim.
Ol kiosk i no bikpela samting tumas taim:
Yu wok long ol butik so we ol wokman i ken toktok wantaim olgeta manmeri i kam. Ol prodak i nidim soim long bodi we ol skrin i no inap long mekim wankain. Ol proses bilong soim bihain i no inap long kisim moa 'lead volume'. Ol hevi bilong baset i min olsem invesmen bilong ol 'kiosk' bai katim ol bikpela nid olsem wokmanmeri o 'booth design'.
Sapos yu no redi long baim-na planti rida bai no inap-dispela em samting yu mas mekim:
Ranim proses odit we mipela i stori long en antap. Pulim las tripela so bilong yu, kalkuletim ol 'follow-up rates na data komplitnes, luksave long wanem hap konvesen i save bruk daun. Sapos hevi em i wok i go daun, stretim dispela pastaim; nogat baim bilong ol 'hardware' i helpim.
Sapos odit i soim olsem kapasiti em i samting we i pasim yu, traim wantaim wanpela tablet-bes solusen long neks rijonal so bilong yu. Lukluk sapos self-sevis kapsait i helpim data kwaliti na daunim hevi bilong ol wokman. Yusim dispela data long wokim bisnis keis bilong bikpela invesmen.
Sapos yu wok long skelim ol komesel 'touchscreen' opsen na yu laik stretim ol spesifikesen wantaim ol samting we 'booth' i laikim, lukluk long ol konfiguresen longlong hap. Long ol 'exhibitors' we i stap yet long 'audit phase', stat long dispela hap-disisen bilong 'hardware' i kamap bihain long yu save long wanem hevi yu wok long stretim.
