Pastaim dispela topik i luk olsem em i wanpelaWalmartstori.Walmartem i gutpela stating poin, long wanem, ating em i nambawan -keis we ol man i save long en.
Walmarti tokaut long 2024 olsem ol bai salim ol 'electronic shelf label' i go long sampela tausen stua long 2026. Bihain long ol i mekim wanpela 'pilot' long Texas, ol i pasim tok long go bikpela. Walmart i yusim dispela sistem long wanem samting? Tupela samting: Namba wan, ol wokman i save senisim ol prais long rot bilong wanpela mobail ap-wanpela wok we i save kisim tupela de nau i kisim sampela minit tasol. Namba tu, ol 'label' i save lait long helpim ol wokman long painim hariap ol samting we i mas kisim bek o kisim bek. Long wanpela supamaket we i save menesim planti tausen SKU, dispela i makim gutpela mani tru long 'efficiency gains'.
Tasol, Yurop i bin mekim dispela long planti yia.Metrolong Jemani i bin go insait long dispela gem long namel bilong -90s-ating long 1995, tasol dispela i no klia yet-taim sampela kampani bilong Swiden i winim kontrak bilong ol Cash & Carry stua bilong ol. Klostu 30 yia bipo long wanem planti manmeri i ting em i "nupela teknoloji."
Olsem na taim ol politisen bilong Amerika i stat long pret long "surge pricing" long las sama, ol Yuropian i bin gat ol dispela samting oltaim na i no gat wanpela man i wok long pait long ol strit long prais bilong bret.
Moa long dispela tok pait bihain. Pastaim, moa long husat tru i yusim ol dispela samting.
Ol Ritela bilong Yunaitet Stets
Krogeri bin stat long testim sampela taim long 2018, ating liklik taim pastaim, na nau i go bikpela long sampela handet stua. Sistem bilong ol i gat sampela naispela nem-EDGE samting, we i makim Enhanced Display for Grocery Environment-na antap long soim ol prais, em i ken soim ol infomesen bilong ol kaikai, ol edvetaismen bilong yu yet, na ol kupon. CEO bilong ol long dispela taim i tok wanpela gutpela samting long wokim wanpela 'seamless ecosystem' we i gat data. Wanpela bikpela samting long Kroger em bekim bilong ol long ol wari bilong "surge pricing"-"Long tok klia, Kroger i no bin yusim surge pricing." Em i wanpela strongpela toktok, na bilong wanem dispela tok pait em i no wanpela -isyu bai yumi stori moa long en bihain.
Amazon FreshnaOlgeta kaikaii gat ol tu, tru tumas. Amazon i laik traim olgeta teknoloji insait long stua-elektronik shelf lebol i kamapim wok bung wantaim Just Walk Out checkout-fri sistem bilong ol.bilong Kohli bin stap pastaim yet, ol i bin yusim ol stat long 2015 samting, na dispela i mekim ol i kamap wanpela bilong ol lain i bin yusim ol pastaim long AmerikaTageti stat tu long putim, maski yusim bilong ol i narapela liklik-ol i save yusim 'electronic shelf label' sofwet long putim ol 'shelf layouts' na ol 'shelf sequences', olsem wanpela 'shelf management tool'.
Yurop
Maket bilong Yurop i gat ol samting we i mekim ol wok bilong Amerika i luk olsem i no bikpela tumas.
Jemani
Ating Jemani em i kantri we i save pait moa yet. DispelaAldiol brata i wok long mekim wanpela samting we i luk olsem Jeman tru nau-i wok long ranim wanpela fomal 'bake-off wantaim planti saplaia long wankain taim. Inap tripela o foapela vendor i resis, na tu dispela kampani bilong Korea na kampani bilong Frans. Klasik muv: bilong wanem yu mas makim wanpela vendor taim yu inap long mekim ol i resis?Aldi Südi bin redim ating wan handet-samting stua inap nau, tasol ol i no hariap long mekim. Long wankain taim i gat narapela Jeman sen-Kaufland-rolim aut long kamapim ol seksen pastaim, naLidli go olgeta-in wantaim wanpela bikpela saplaia bilong Yurop.
Tasol gutpela tingting tru i kam longdm, ol stua bilong salim ol marasin. IT man bilong ol i tok stret tasol-samting long hau long kisim bek bikpela invesmen i hat yet, na dispela i as na ol i wok long testim yet. Em i stret taim yu tingim-dm i yusim 'fixed pricing', olsem na wanem samting tru ol i wok long mekim i kamap hariap? I no olgeta ritela i nidim dispela.
Frans
Frans i gat liklik 'home advantage' long hia-wanpela bikpela saplaia bilong ol 'electronic shelf label' long wol i gat hetkota bilong en long dispela hap. I gat wanpelaCarrefourgutpela stori: sampela stua long Paris i putim planti tausen 'label' long wanpela taim tasol, na ol i bungim 'urban design', 'organic food', na ol sevis bilong ples wantaim. Ol Yuropian i save moa long ol Amerika long sait bilong ol samting bilong salim ol samting.
Netelan
Toktok long 'sophisticated-Albert Heijnlong Netelan i kamapim wanpela nupela samting tru. Stat long 2023, ol i bin testim ol "dynamic discounts" we AI-driven: ol prodak i save go daun long prais bilong ol yet bihainim de bilong pinis bilong en-taim klostu long pinis bilong en, diskaunt i go antap moa. Dispela 'algorithm' i tingim ples, ol promosen, weta, ol samting ol i bin salim bipo, na ol samting i stap. Wanpela man long sastenebiliti tim bilong ol i tok olsem, ol supamaket i save tromoi planti samting tru long olgeta de, na ol i ting dispela i planti tumas. Sapos dispela i putim hevi long ol pipia kaikai, dispela tasol i mekim dispela teknoloji i stret.
Yunaitet Kingdom
Em i hat long kisim gutpela data long UK. Ol wok i go nabaut, i no gat wanpela samting i stret.
Norway
Norway i mas kisim wanpela narapela tok. Wanpela bikpela 'grocery co-ops i gat ol data we i soim olsem ol kastoma i amamas moa bihain long ol i putim ol 'electronic shelf label', long wanem, ol sopa i laikim klia infomesen bilong prodak na ol ditel bilong ol 'allergen'. Ol i no tingim-ol i ting olsem ol dispela 'label' em i wanpela 'operations play' tasol, tasol i luk olsem ol kastoma i luksave na tingim. Ol sopa bilong Nowe i save pinis long prais bilong ol stua i save senis planti taim.
Tasol long Ogas 2024, bikpela nius i kam aut long Nowe: kompetisen atoriti bilong ol i putim bikpela fain long sampela bikpela groseri sen long serim ol infomesen bilong prais long pasin i no stret. Maski em i involvim ol man i save painim prais na i no ol ilektronik shelf lebol yet, dispela keis i givim bikpela wari long olgeta indastri-sapos ol i yusim rong teknoloji bilong soim prais, i gat ol hevi bilong 'antitrust'.
Esia
Wanem samting i wok long kamap long Esia em i narapela kain stori olgeta.
Japan
Ating Japan em i nambawan gutpela keis. Gavman i makim wanpela hatpela deit: ol stua i mas kisim ful RFID o ilektronik shelf lebol kavrej long 2025. Olsem na ol bikpela sen-7-Eleven, FamilyMart-i no laik tru long adoptim, ol i wok long subim ol. Sapos ol bai winim dispela mak em i narapela askim, tasol dispela wok i stap.
Saina na Korea
Risets long Saina na Korea i no bin go insait tumas olsem em i mas i stap. Samting ol i save long en em olsem ol i no adoptim tasol-ol i wok long wokim ol samting. I gat wanpela bikpela saplaia bilong Saina na wanpela bilong Korea husat i kamap ol bikpela kampani long wol. Nem bilong ol i save kamap long ol 'random partnerships' oltaim. 'Angle' bilong Korea em i gutpela bikos ol manmeri i save baim ol samting long mobail pemen na ol NFC-pela lebol i pilim olsem ol i stret long dispela hap. Tasol ating i gat planti samting moa i wok long kamap long ol dispela maket we i no stap long hia.
Ol narapela maket
Kanada
Sampela bilong ol bikpela sen i bin statim ol bikpela 'rollouts' i no long taim i go pinis, naSobeysem i wanpela bilong ol. Nogat planti tok moa long Kanada. Em i wok long kamap, em i bikpela, tasol i no gat wanpela samting i gat gutpela tingting.
Ostrelia
Adopsen i wok long go antap hariap tru long Ostrelia. Tasol i no gat wanpela gutpela 'implementation' i kamap yet.
Ol liklik stua
I gat wanpela liklik samting tu we i gutpela long luksave long en: sampela stua long Brooklyn, New York. Papa bilong stua i tok olsem, long namba wan Fraide moning bihain long em i putim ol 'electronic shelf label', em i wokabaut i go insait long stua na ol prais bilong promosen i stap pinis taim ol i opim-long dispela taim em i save olsem em i stretpela disisen. Sampela taim tingting bilong wanpela liklik stua i moa tru winim ol nius rilis bilong ol bikpela kampani.
Sweden
Sweden em i wanpela ples we teknoloji i bin kamap long en-i gat wanpela kampani i bin stat long 1990s na i tok em i wanpela bilong ol namba wan kampani long putim ol 'electronic shelf label' long ol stua.
"Surge Pricing" tok pait
Long Ogas 2024, ol Senata bilong AmerikaElizabeth WarrennaBob Caseyi raitim wanpela pas i tok lukaut long Kroger olsem ol 'electronic shelf label' inap larim ol stua long putim "dainamik prais," we ol prais i go antap bihainim taim na weta long "kisim bikpela winmani." Sampela politisen bilong New York i bihainim tok kros, na ol i skelim dispela wantaim 'surge pricing mechanism' bilong Uber.
Dispela wari i stret?
Ol risetsa bilong tupela bisnis skul-wanpela em UC San Diego-i bin skelim ol data bilong ol bikpela stua bilong ol stua long planti stet. Pinis bilong tok: ol senis bilong prais pastaim na bihain long yusim ol 'electronic shelf label' i klostu wankain olgeta. "Sapos ol dijitel lebol i mekim prais i go antap, yu ken ting olsem prais bai senis... tasol mipela i no lukim wanpela bikpela senis pastaim na bihain long instolesen."
Bilong wanem ol stua i no inap putim prais olsem Uber? Eksplenesen bilong ol risetsa i stret: "I no olsem Uber o ol hotel, ol stua bilong salim ol samting i no save mekim mani long ol wan wan samting-ol i save mekim mani long olgeta basket bilong yu na longpela taim bilong stap gut long yu. Ol stua bilong salim ol samting i gat liklik mak long ol wan wan samting, na ol i save apim prais nating, maski long wanpela samting tasol, na dispela i save mekim ol kompetisen i go longwe na salim ol i go long narapela kantri."
Narapela risetsa i tok stret olsem: "Tingting olsem ol stua bai stretim prais bilong ol wan wan prodak bilong kisim moa 50 sen long ol kastoma-dispela em i no inap long bilipim."
Olsem na ol 'electronic shelf labels' i wok long mekim wanem?Diskauntim ol prodak we klostu long pinis bilong en (ol estimet i soim olsem prais bilong ol samting we i save bagarap hariap inap long daunim pipia bilong kaikai inap olsem 20%, maski dispela namba i no klia sapos dispela namba i stap strong), senisim 'label-' efficiency, daunim ol rong long prais (daunim ol samting we i no wankain namel long ol prais bilong ol stua na prais bilong skena), na gutpela menesmen bilong ol samting. Em i no nogut tumas bihain long olgeta.
Bilong Wanem Planti Stoa I No Adoptim Yet?
Ansa we i klia emkos, tasol em i nogut moa long dispela.
Ol 'label' yet i gat $15-25 wanwan long ol narapela narapela namba i kam long ol narapela narapela sos-we i orait inap long taim ol i pinisim wok bilong skelim long wanpela stua we i gat 10 tausen SKU. Tasol dispela i no as tru bilong hevi. Em olgeta samting i stap klostu long en. Wanpela man husat i bin wok long wanpela pailot program i tok POS integresen tasol i kisim planti mun moa long wanem ol i ting. Ol sistem bilong bipo, ol hevi bilong fometim data, ol samting nogut tru. Na tu i gat nid yet long ol 'gateways', trening bilong ol wokmanmeri, na hap taim sapot bilong ol vendor i stap long narapela taim zon.
Tasol dispela em i bikpela askim: i gat wanpela stua i nidim dispela? Olsem mipela i bin tok pastaim wantaim dm-German drugstore, ol prais i stap stret-bilong wanem ol bai hariap long putim teknoloji we i save mekim ol senis long prais i go hariap we ol i no save mekim? Wankain tingting i kam long wanpela rijonal groseri sen long Midwest we i pasim tok long holim. Man bilong putim prais bilong ol i tok ol i save senisim prais wanpela taim long wik, ating tupela taim long taim bilong holide, ol i no Walmart. ROI kalkulesen i wok tasol sapos ol apdet i save kamap planti taim.
I gat tu wanpelaangle bilong wokwe ol manmeri i no save toktok planti long en, na ol i no kliagut long en. Long sampela maket-hap bilong Saut-is Esia, ating India, sampela hap bilong Afrika-wokman i no gat bikpela pe na dispela tok pait bilong 'automation' i pundaun. Bilong wanem yu mas tromoi 6-pela namba long teknoloji taim ol i ken baim ol manmeri long senisim ol pepa tag? Gutpela data long wanem hap stret dispela 'tipping point' i stap i no stap. Ating i save senis planti long wanwan kantri, na siti tu.
Na bihain i gat dispelateknikel bruk brukhevi we i kamap taim mi ritim ol narapela narapela saplaia. Ol protokol i no wankain. Sampela i yusim RF, sampela i yusim NFC, i gat infraret i stap yet long sampela hap. Olsem na sapos wanpela ritela i wok long planti rijon-ol haipamaket long wanpela kantri, ol stua long narapela-ol i ken pinis wantaim ol narapela sistem we i no toktok wantaim. Ating dispela em i wanpela samting bilong sampela bikpela global pilaia, tasol nogat wanpela man bai tok klia long dispela long rekot.
